You can upgrade your tickets by returning your previously purchased ticket for store credit and purchasing a season pass afterwards.
If you want to upgrade before you visit the Market, please follow these steps:
Upgrade your Pass Before Your Visit:
If you have created a Showpass account during your checkout:
Log onto your Showpass account to exchange your tickets. Click on “My Orders” and click on “Order Options” underneath your ticket. After that, you can return your ticket and purchase a season pass.
If you checked out as a Guest:
Go to your order confirmation email and click the “connect purchase” button. Connecting the purchase will prompt you to log in to an existing account or to set an account up, it must be the same email as used to purchase. From there, go to my orders then you can proceed to exchange for a new ticket type.
Exchanges are permitted up to 2 hours before the start of the reserved time slot of your existing tickets.
There is a 1-hour time limit to use the temporary exchange credits. If not used within the hour, the exchange credits expire, leaving the tickets untouched.
Exchange credits can only be used for orders of equal or greater value. You cannot initiate a ticket exchange if you have a complimentary, transferred, or free ticket. There are no refunds.
For more info on exchanges and connecting your tickets to a Showpass account please see the following articles:
How to Exchange Tickets
Connecting Your Tickets to Your Showpass Account